1Who is responsible for the data
This policy applies to the website simple-china.com, to all of its pages (including the Hebrew pages and the business services pages) and to the information you share with us through any channel while we plan and run your trip. The data controller is Simple China, through our registered company in Hong Kong, at Room 232, 2/F, Secure House, 68 How Ming Street, Kwun Tong, Kowloon, Hong Kong. For any privacy question, contact us using the details at the end of this page.
2What information we collect
We collect only what we need to plan and manage your trip and to stay in touch with you:
- Contact details — full name, phone number (WhatsApp) and email address, as you enter them in the questionnaire or share with us in conversation.
- Trip details — dates, group composition, destinations, hotel level, room split, budget, travel style, special requests and anything else you write to us in the questionnaire.
- Booking details — after you sign the service agreement, and only then, we ask for passport scans of the travelers and your international flight details. Without them, domestic flights, trains and hotels in China cannot be booked. These are sent to us by WhatsApp or email, not through the website.
- Agreement signature — our signing page (simple-china.com/sign) shows your agreement details (case number, name, dates, price) and lets you sign with your finger on the screen. The confirmation image is created on your own device and sent to us by you via WhatsApp. The website itself does not store the signature.
- Post-trip feedback — if you choose to fill in the feedback form, we keep your name, your ratings and your comments. A quote from your feedback is published on the site only if you ticked the box allowing it.
- Site usage data — statistics about how the site is browsed and how well our ads perform, collected through the tools listed in section 6.
What we never collect through the website: credit card numbers, bank account details, national ID numbers or passwords. If you are ever asked for these on the site in the name of Simple China, the request did not come from us.
3How we use the information
We use the information solely to: get back to you and prepare a quote; plan, organize and manage your trip; make bookings with local suppliers; communicate with you before, during and after the trip; issue invoices and receive payments; and improve our site, service and advertising. If you ticked the box in the questionnaire agreeing to receive updates from us, we will also use your contact details for that, and you can opt out at any time. We do not sell your details to anyone and do not pass them on for third-party marketing.
4Sharing information with suppliers
To deliver the trip we pass only the necessary information to the suppliers actually involved in it: local travel agents in China, hotels, airlines and rail operators, guides and drivers. For example, a traveler's name and passport number go to the airline to book a domestic flight, and traveler names go to the hotel. Each supplier receives only the minimum it needs. Beyond that we do not share your information with anyone, unless required to do so by law.
5Services that process data on our behalf
We rely on a few well-known services to run the website and the business. Each holds data only for the service it provides to us:
- Netlify — hosts the site and receives the forms you submit (trip questionnaire, feedback form, business enquiries). Submissions are stored at Netlify and emailed to us.
- WhatsApp (Meta) — our main channel for talking with you, including receiving passports, tickets and signature confirmations.
- Google — our email (Gmail), calendar, the fonts the site loads, and the analytics and advertising services listed in section 6.
- Calendly — for booking an intro call, if you choose to schedule one through the link on the site.
- Airwallex — for receiving payments. Payment details go directly to the payment service and are not stored by us.
Some of these services operate in the United States and Europe, and our local suppliers are in China. By giving us your information you agree to its transfer to these countries for the purpose of delivering the service.
6Cookies, analytics and ad measurement
The site uses the following tools, each of which may place cookies or similar identifiers in your browser:
- Google Analytics — to understand which pages are viewed, for how long and from which source. The data is aggregated and anonymous.
- Google Ads — to measure whether our Google ads bring enquiries. A click on a WhatsApp button or a questionnaire submission is recorded as a "conversion", without linking it to your name.
- Meta Pixel — to measure our Facebook and Instagram ads and show them to similar audiences. Meta may link your visit to your account with them, subject to Meta's privacy policy and your own ad settings.
The site also stores just two preferences on your device: the site language (Hebrew/English) and the accessibility settings you chose. They do not identify you and are never sent to any server.
You can block or delete cookies in your browser settings, opt out of Google measurement with the official Google add-on, and manage Meta's ad settings from your Facebook account. The site keeps working without the cookies.
7Links to other websites
Our Toolkit pages and blog link to external services such as Trip.com and Klook. Some of these are affiliate links: if you book through them we receive a small commission, at no change to your price. Once you leave for another site, that site's privacy policy applies, not ours.
8Photos from your trip
We will not publish a photo of you or your family on the site, on social media or in advertising without your explicit written consent. A quote from your feedback is published only if you allowed it in the form, and without your surname unless you ask otherwise.
9Data retention and security
We keep your information only as long as needed to provide the service and to meet accounting and legal requirements, after which we delete or anonymize it. We take reasonable measures to protect the information from unauthorized access or use.
10Your rights
You may ask at any time to see the information we hold about you, correct it, receive a copy, stop receiving updates, or have it deleted (subject to legal obligations such as keeping invoices). To exercise any of these rights, simply contact us using the details below. We respond as soon as we can.
11Children
The site is intended for adults. Details of children joining a trip are given to us only by a parent or guardian, and only for the bookings.
12Changes to this policy
We may update this policy from time to time. The current version is always published on this page with the date of the last update.
13Contact for privacy matters
For any question, access request or deletion request, contact us on WhatsApp at +972 58 790 9086 or by email at igalpaikin@gmail.com. We will be glad to help.